Executive woman in modern office - confident and ready for her second act with financial freedom

Don't Run Out of Money While
Figuring Out Your Second Act

Executive women 12-24 months from exit: Get a $5K offer you can sell on YOUR schedule—so you have financial breathing room to explore what's next, without the 70-hour grind.

Exit Income Pilot - Limited to 10 Participants · 7 Spots Remaining

Research-Validated
(98% Confidence)

PhD-Backed
Framework

30 Years of
Proven Expertise

48-Hour
Delivery

You're lying awake at 3AM. Again.

You're 18 months from exit. Your retirement savings aren't enough. You know it. Your spouse knows it.

But you don't know what to DO about it.

You've worked 30 years for this moment—and now you're terrified.

What if you exit and you're broke in 6 months? What if you have to go back to work?
What if everyone sees you as a failure?

You need income. But the thought of "selling yourself" makes you want to throw up.

You're not alone. And there's a way out.

This Is For You If:

You're 12-24 months from exit (retirement, sale, transition)

You need financial breathing room to explore your second act without worrying about running out of money

You want a simple offer you can sell when YOU want (not a 70-hour business)

You have expertise people ask you about—you just don't know how to package it

You want flexibility: work 5 hours/week or 20 hours/week—YOUR choice

This Is NOT For You If:

You want to "build a business" or "scale to 7 figures"

You're looking for passive income (this requires some client conversations)

You already know exactly what you want to do post-exit (you don't need exploration time)

You're more than 5 years from exit (not urgent enough)

The Math Doesn't Lie: What Waiting Costs You

Your Current Situation:

You're 18 months from exit. Your 401(k) has $500K. You need $60K/year to maintain your lifestyle.

The Problem:

At 4% withdrawal rate, your 401(k) gives you $20K/year. Social Security adds $25K. That's $45K total.

You're $15K short—EVERY YEAR.

The Cost of Waiting:

If you wait until AFTER you exit to figure this out, you're burning through savings while you "figure it out."

  • 12 months of figuring it out = $60K gone from savings
  • Opportunity cost of NOT building income while employed = $60K-$120K lost
  • Total cost of waiting: $120K-$180K in the first year alone

The Solution:

Create financial breathing room NOW (while employed) so you can explore your second act without panic.

You need income NOW—not to get rich, but to buy yourself TIME to figure out what's next without financial panic.

What's At Stake?

Every month you wait is a month you're NOT building income.

If you wait until AFTER you exit to figure this out:

  • You'll burn through $5K-$10K in savings while you "figure it out"
  • You'll feel desperate (which makes you accept low-paying clients)
  • You'll miss the window to build while you're still employed (and have financial stability)
  • You might have to go back to work—as the "boomerang" employee who couldn't make it

The executives who succeed? They build their income plan 12-18 months BEFORE exit. Not after.

The Executive Exit Income Blueprint™

Everything you need to build $5K-$10K/month income—delivered in 48 hours

$497

$2,500

Pilot Program Pricing - $497
Stop Feeling Broken

Your CRRRi Sales Archetype Report (delivered in 48 hours)

Finally understand WHY selling feels so hard for you—and get language that feels authentic, not gross. You're not broken. You just need words that match YOUR natural communication style.

✓ 15-minute research-validated quiz (98% confidence)
✓ Personalized report explaining your dual archetype
✓ Archetype-specific sales language you can use immediately

Stop Feeling Terrified

Your 'Freedom to Explore' Roadmap

Know EXACTLY how to create financial breathing room—so you can explore your second act without worrying about running out of money. You'll have a simple offer you can sell as often (or rarely) as you want.

✓ Month-by-month action plan
✓ When to start building (while employed)
✓ Income projections ($10K-$20K/month in 5-10 hours/week)

Stop Feeling Confused

Your $5K 'Sell on Your Schedule' Offer

Get a custom offer blueprint built specifically for YOUR expertise that you can sell whenever YOU want income. No chasing clients. No 70-hour weeks. Just: sell when you want, deliver in 2-5 hours, get paid $2K-$5K. Repeat as needed.

✓ Exact pricing structure ($2,500-$5,000 per engagement)
✓ 2-hour fulfillment model (not 60-hour weeks)
✓ Client-ready one-page offer sheet

Stop Feeling Desperate

Your Signature Sales Messaging Blueprint

Reach out to potential clients without feeling like you're begging for work. This custom messaging is written in YOUR authentic voice (based on your CRRRi archetype) so it feels natural, not salesy.

✓ 3 custom email scripts (warm outreach)
✓ 1 LinkedIn message script
✓ 1 "coffee chat" conversation guide

Stop Feeling Alone

90-Minute Strategy Session + 30-Day Follow-Up Support

You're not doing this alone. In our 90-minute session, we'll validate your offer, identify your first 5-10 ideal clients, and practice your pitch. Then you get 30 days of email support for feedback and troubleshooting.

✓ Deep-dive into your expertise and exit timeline
✓ Practice your pitch using CRRRi-aligned language
✓ 30 days of email support after session

Exit Income Pilot - Limited to 10 Participants · 7 Spots Remaining

How It Works (Simple 3-Step Process)

From terrified to confident—in one week

1
Take the CRRRi Quiz
15 Minutes

Discover your sales archetype and why selling feels "gross" to you specifically.

2
Get Your Income Plan
48 Hours

Receive your personalized roadmap, custom offer blueprint, and signature sales messaging.

3
Start Building
This Week

Use your custom messaging to reach out to your first 5-10 potential clients.

Your Journey to Financial Freedom

😰

TODAY: The Panic

Terrified about running out of money

This is where the worry starts. You feel stuck, stressed, and dependent on income you soon won't have.

The 12-Month Path to Clarity

💡

THIS WEEK

You have a simple offer you can sell

💬

30 DAYS

You've reached out to 10 potential clients

💰

6 MONTHS

You've sold your first offer ($5K)

📈

You're making $5K–$10K/month on YOUR schedule (while still employed)

🔑

12 MONTHS: The Freedom

FINANCIAL INDEPENDENCE

You have FREEDOM to explore your second act—without financial panic.

You are now the architect of your life. Your income is stable, predictable, and fully on your terms.

Why This Works (When Everything Else Fails)

ApproachFinancial AdvisorsBusiness CoachesThis Program
What They Focus OnTell you to "save more"Tell you to "build a business"Gives you an income plan
Their SolutionFocus on investmentsFocus on "finding your passion"Focus on expertise you HAVE
Time CommitmentNo income creation help60-hour weeks5-10 hours/week
PersonalizationGeneric adviceOne-size-fits-allPersonalized to YOUR archetype
Sales SupportNone"Just hustle harder"CRRRi framework (sell without feeling gross)
What Happens If You Wait?

It's 6 months after your exit. You thought you'd figure it out. You didn't.

Your 401(k) is shrinking faster than you expected. You're dipping into savings for everyday expenses. You're bored. You're anxious. You're starting to panic.

You reach out to former colleagues about "consulting opportunities." They're polite, but nothing comes of it. You lower your rates. Still nothing. You start to feel desperate.

12 months later, you're back at a corporate job—because you have no other choice. All that freedom you dreamed about? Gone. And now you're the "boomerang" employee who couldn't make it on the outside.

What Happens If You Build Your Plan NOW?

It's 6 months before your exit. You've already landed 2 clients using the income plan you built. You're making $5K/month working 10 hours/week—while still employed.

When your exit date arrives, you're not hoping for clients. You already HAVE clients. You're not desperate. You're strategic. You're not broke. You're earning $10K/month.

Your former colleagues ask how you're doing it. You smile and tell them about your income plan.

12 months after exit, you're working 15 hours/week, making $10K/month, and you have FREEDOM. Freedom to travel. Freedom to explore new interests. Freedom to figure out what your second act really looks like—without financial panic. Last month you worked 5 hours because you wanted to focus on family. This month you'll work 20 hours because you want to renovate the kitchen. You're in CONTROL.

Which future do you want?

Why I Built This

I Wasted 12 Months and $10,000 So You Don't Have To

D Forbes-Edelen - Executive positioning and messaging expert with 30 years of experience

About a year ago, I returned to the marketplace after stepping away to care for family.

I have 30 years of messaging expertise. I have a PhD. I've helped Disney, nonprofits, hotels, and restaurants succeed.

But when it came to MY OWN positioning after returning? I was dangling in the wind.

I was experiencing the exact strain I had studied in my research—and that's when everything clicked.

$10,000 Wasted

Trying to figure out my positioning using outdated methods

12 Months Lost

Spinning my wheels, dangling in the wind, terrified about what's next

Now: 48 Hours

What took me 12 months now takes 48 hours using this system

The difference between you and me? You have TIME to plan your transition.

You're 12-24 months from exit. You can see it coming. You can prepare strategically.

I don't want you to waste 12 months and $10,000 figuring out your second act like I did.

Let me give you the financial breathing room I wish I'd had—so you can explore your second act without panic.

Where the CRRRi Framework Was Born: 30 Years in the Making

Disney's Pleasure Island

Before I formalized the CRRRi framework, I was using it intuitively—and getting results. I worked with a limited partner of Disney when they opened Pleasure Island. My job? Turn irate guests into loyal customers—without giving away the store. I learned to read people and adapt my messaging to their values. That partner became one of the most successful because of high retention.

Nonprofits

Helped a missing children's organization find 3 missing children in the first year + secure millions in free publicity by repositioning their founder's communication around his strengths. Helped a small nonprofit turn around donor engagement by finding THEIR unique message instead of copying big established organizations.

Hospitality

Took a failing hotel from loss to profit in 12 months by repositioning them from budget motel to premium spring training destination. Helped local restaurants go from empty rooms to lines around the block by finding their unique positioning.

Same process. Different industries. Proven results.

This Exit Income Blueprint is 30 years of expertise, distilled into 48 hours.

Why This Is a Pilot Program

I've spent 30 years helping Disney, nonprofits, hotels, and restaurants succeed with positioning and messaging. I've refined this Exit Income framework to 95% confidence. Now I'm testing the final 5% with 10 executive women like you.

What You Get as a Pilot Participant:

  • $497 pricing (vs. $2,500 after pilot closes)
  • Lifetime access to framework updates and refinements
  • Priority support as I refine the process (I can only personally work with 10 executives this quarter)
  • First access to the full Exit Income Accelerator program (if you want it)
  • Featured case study opportunity (with your permission—great for YOUR credibility)

What I'm Testing:

  • Does the custom offer blueprint help you pitch confidently within 48 hours?
  • Does the signature sales messaging feel authentic to YOUR voice?
  • Does the 12-month roadmap give you clarity on what to do next?
  • Do you feel LESS anxious about running out of money after our session?

If the answer is YES to all four, I know I've hit the mark. If not, I'll refund you AND give you a free 1-hour troubleshooting call.

Spots remaining: 7 of 10

Pilot closes when 10 spots fill OR December 31, whichever comes first

What Beta Testers Are Saying

Real feedback from executives who've tested this framework

"I finally understand why selling felt so hard for me. It's not that I'm bad at it—I was just using the wrong language. Now I have words that feel authentic."

— Executive Beta Tester

"I was shocked that I could have my offer ready to go this quickly. I thought it would take months. This gave me clarity I haven't had in years."

— Executive Beta Tester

"The roadmap gave me a plan for the first time in months. I know exactly what to do and when to do it. That alone was worth the investment."

— Executive Beta Tester

"I sent my first outreach using my custom messaging and got a response in 2 hours. I couldn't believe it. This actually works."

— Executive Beta Tester

Why Everything Else Has Failed You

The Retirement Planning Industry

Financial advisors tell you to "save more" and "cut expenses." But they don't tell you how to CREATE INCOME after you exit. That's not their job. And it's why 65% of executives who exit without an income plan either go back to work or struggle with depression.

Generic Business Coaches

Business coaches tell you to "find your passion" and "build a business." But you don't WANT a business. You want INCOME. You want 5-10 hours/week, not 60. You want simple, not complicated. And they can't help you with that.

The "Hustle Culture" Lie

Entrepreneur gurus tell you to "hustle" and "grind" and "build your empire." But you've BEEN hustling for 30 years. You're DONE with 60-hour weeks. You don't want an empire. You want a LIFE. And their advice will burn you out.

You don't need more hustle. You don't need more savings advice. You don't need to "find your passion."

You need an INCOME PLAN. And that's exactly what this gives you.

Common Questions

Why should I trust you if you struggled for 12 months yourself?

Great question. Here's the honest answer:

I struggled for 12 months after returning to the marketplace because I was doing it the OLD way—manually, slowly, without the right tools.

I have 30 years of proven expertise. I've helped Disney, nonprofits, hotels, and restaurants succeed. But when it came to MY OWN positioning after returning, I was using outdated methods.

That's when I built this Exit Income Blueprint: Proven principles + PhD-level validation + AI-powered tools.

What took me 12 months now takes 48 hours. I don't want you to waste a year like I did.

What if I don't know what to offer?

That's exactly what the 90-minute strategy session is for.

I'll help you identify your most monetizable expertise and turn it into a simple $5K income offer. You don't need to figure it out alone—that's what I'm here for.

If you have 30+ years of experience and people ask you for advice, you have monetizable expertise. We just need to package it.

I hate selling. Will this make me feel gross?

No. That's the whole point of the CRRRi framework.

You hate selling because you're using language that doesn't match your natural communication style.

Once you understand your archetype, you'll have sales language that feels authentic to YOU—not pushy, not salesy, not gross.

You're not broken. You just need words that match who you are.

What if I'm not ready to exit yet?

Perfect. The best time to create financial breathing room is BEFORE you exit—while you're still employed and have financial stability.

That way, when you DO exit, you already have income flowing. You're not hoping for clients. You're not desperate. You're strategic.

The executives who succeed build their plan 12-18 months BEFORE exit. Not after.

Is this just another business coaching program?

No. This is not "build a business" or "find your passion."

This is a research-backed, PhD-validated system for creating exit income using simple offers you can sell on YOUR schedule (2-5 hour fulfillment, $2,500-$5,000 per engagement).

It's designed for executives who need income without 60-hour weeks—not entrepreneurs who want to build empires.

I don't want to build a business. I just want breathing room to figure out what's next. Is this for me?

YES. This is NOT about building a business.

This is about creating a simple offer you can sell whenever YOU want income. No business building. No scaling. No 70-hour weeks.

Just: package your expertise → sell when you want → deliver in 2-5 hours → get paid. You control how much (or how little) you work.

This is financial breathing room while you explore your second act—not a business to run.

How much do I have to work each month?

That's up to YOU.

Want to work 5 hours and make $2K? Do that. Want to work 20 hours and make $10K? Do that. Want to take a month off? Do that.

The offer is designed for flexibility—you sell when YOU want, not because you HAVE to.

You're in control of your schedule, your income, and your time.

What happens after I get the Blueprint?

You'll have everything you need to start building income immediately:

  • Your CRRRi archetype report (so you understand WHY selling felt hard)
  • Your custom $5K income offer blueprint (ready to pitch)
  • Your 12-month roadmap (exactly what to do each month)
  • Your signature sales messaging (written in YOUR authentic voice)
  • 30 days of email support (feedback and troubleshooting)

If you want more support implementing the plan, you can join the Executive Exit Accelerator program (but that's optional).

Why are you offering this at $497?

Honest answer: I'm testing this offer.

I've spent 30 years helping organizations with positioning and messaging. I've spent the last 12 months building the CRRRi framework and validating it with PhD-level research.

Now I need 10 executive women to go through this process so I can:

  • Validate that the 48-hour delivery works
  • Collect testimonials and case studies
  • Refine the framework and roadmap based on real feedback

Once 10 spots fill (or December 31, whichever comes first), the pilot closes and the price goes to $2,500. You get early access pricing. I get real-world validation. Fair trade.

The "Clear Offer or Full Refund" Guarantee

If you complete the CRRRi quiz, attend the 90-minute strategy session, and don't walk away with a clear $5K income plan you feel confident using, I'll refund your $497.

No questions asked. No hoops to jump through. Just email me within 7 days of the session.

Why am I so confident? Because if you do the work, you WILL have a clear offer. This system works.

Ready to Stop Worrying About Running Out of Money?

Get financial breathing room to explore your second act—without the 70-hour grind, without chasing clients, without financial panic.

You're in control. Work when YOU want. Earn what YOU need. Explore YOUR second act.

Investment:$497
Regular Price:$2,500
You Save:$2,003 (80% off)

Exit Income Pilot - Limited to 10 Participants · 7 Spots Remaining

✓ 48-Hour Delivery · ✓ Money-Back Guarantee · ✓ 30-Day Support

The difference between you and me? You have TIME to plan your transition. You're 12-24 months from exit. You can see it coming. You can prepare strategically.

Don't waste 12 months and $10,000 like I did. Get your plan this week.